Fifteen gigabytes is a generous free tier by any 2026 standard. It is also the single most successful piece of B2C marketing anyone in the cloud industry has ever executed. Google Drive did not become the default cloud storage for a billion people because it was better than the alternatives. It became the default because…

Thirteen years is an interesting age for a cloud service. Long enough that the early promises have either held or fallen apart. Short enough that the founders are still in the building. pCloud, born in 2013 in Zug, hits both marks — and to mark the birthday, the company is doing the odd thing where…

Somewhere between the fourth cortado of the morning and the 3 p.m. moment when the coworking WiFi in Medellín drops for the third time this week, every digital nomad has the same thought. If this laptop dies right now, what actually survives? That question is why cloud storage matters more for nomads than for anyone…

Every serious cloud provider offers a free tier. Every free tier is a business decision. The five gigabytes iCloud hands you the moment you set up an iPhone, the fifteen from Google, the two from Dropbox, the ten from pCloud — none of these are gifts. They are lures, floor plans, and payment plans dressed…

By late July, the average iPhone has become a small hard drive with a screen attached. Three weeks of a holiday. Two weddings. One niece’s birthday. A dog-park visit. Twelve almost-identical shots of the sunset from a Portuguese balcony because you wanted to be sure. Somewhere between the fourth beach evening and the return flight,…